Seoul is a city in constant evolution, a living laboratory where ancient traditions blend harmoniously with innovation and technology.

Today, alongside the hanoks, traditional houses made of wood, stone, and clay, futuristic glass and steel skyscrapers are rising up, making the capital of South Korea one of the most dynamic metropolises in the world.

Here, past and present coexist in a sophisticated balance, also when it comes to architecture and design. Koreans have always admired minimalist and flexible spaces that are not only functional and aesthetically pleasing, but help promote the well-being of their inhabitants.

Characteristics that perfectly reflect Cesar’s philosophy. That’s why the brand has opened its new flagship store in Seoul, in collaboration with Nefs, a partner since 2006 and a leader in the Korean market for residential projects and custom furnishings.

Within the showroom in Gangnam-gu, one can admire some of Cesar's most recent compositions.

The Tangram island on display features the sinuous shapes of its Groove doors with an extremely modern metallic-look Blue Fles Anodyc lacquer, the same color used for the Maxima 2.2 columns that complete the kitchen. The Fior di Pesco terrazzo worktop with Macaroon edging adds a sense of lightness and elegance to the arrangement.

Pale and sophisticated tones characterise the two-sided Unit Pocket design: the kitchen side is finished in silk-look White lacquer with a Vintage stainless steel worktop, while the living room side acquires an ethereal elegance thanks to the transparency of the fabric-covered glass doors, the Solaris back panel, and an elegant snack counter in Castagno Sbiancato.

As yin is balanced by yang, this composition’s visual counterweight is found in the rich hues of the N_elle island in Breccia Imperiale marble. The kitchen further asserts its unique style with the Rook table in Vintage stainless steel, the Maxima 2.2 columns in Acciaio Ossidato lacquer, and The 50’s exposed modules in Tuscan Chestnut.

A similar dark contemporary look is created by Dressup, which enhances the living room with exposed elements and glass cabinet doors that exalt the Nero Portoro terrazzo back panel.

Meanwhile, the Intarsio kitchen showcases the beauty of wood with its Tuscan Chestnut doors. The Matt stainless steel worktop and Block sink in Grigio Carnico marble add a more varied texture to the composition.

Each environment is designed to offer exclusive solutions in terms of design, quality of materials, and craftsmanship, providing furniture systems that showcase the exceptional nature of Italian style internationally.

seoul.cesarstores.com