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16.09.21 - Design
Sharing the Desire for Design
Milan Design Week 2021
16.09.21 - Design
Milan Design Week 2021
The full aesthetic experience is achieved only when the creator of a piece can present it to the audience for whom it was conceived, sharing the concept and the passion which inspired the creative act itself. This is why it was so important to come together in person and to once again cast “design” in its role as the protagonist of our lifestyle. With more than 60,000 total attendees, Milan’s Supersalone (held from 5 to 10 September) confirmed the intense desire for a return to a direct dialogue between companies, designers, and enthusiasts.
This edition, with a unique new format conceived by the Boeri Studio, stood out for the vitality and wealth of its displays. Cesar presented its latest products, among which a special place was reserved for the Dressup system: a wall solution which, thanks to the light and airy quality conveyed by its innovative technological solutions, makes it possible to furnish every environment in the home, from the kitchen to the living room to the entrance hall, allowing for utmost customisation. Dressup was among the protagonists of the Cesar compositions present both within the Supersalone and in our flagship store on Via Larga. To all those who came to visit us, we extend our most heartfelt thanks and invite you to come see us again soon on occasion of EuroCucina 2022.
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